Catvertising er det nye buzz

Det canadiske bureau St. John er eminente til tyk, tyk sarkasme, der minder os alle sammen om at komme videre (se også deres berømte og geniale 'Pink Ponies'-casevideo her).

Fx har St. John lavet denne film, som fortæller dig, hvorfor catvertising er FREMTIDEN:

To stay on top of the ever-changing advertising landscape, john st. has opened the world's first cat video division. With production, filming and seeding all in-house. Ask yourself, what can cat videos do for your business?

Du får den i videoen omtalte - og 44 millioner-gange-sete - kattefilm her:

モアクリ http://moacrie.com/ https://twitter.com/moacrie https://www.facebook.com/moacrie

Case- og brandvideo: Skil dig ud fra mængden

Brandvideoer er ofte bygget op over samme skabelon. Og casevideoer ligeså.

Stockfoto-firmaet Dissolve har lavet 'This is a Generic Brand Video'.
Bare lige for at ruske op i os alle sammen og huske os på at bruge den kreativitet, vi påstår at besidde.

(speaken til filmen er hentet her)

This Is a Generic Brand Video is a generic brand video of "This Is a Generic Brand Video," written by Kendra Eash for McSweeney's Internet Tendency. No surprise, it's made entirely with stock footage. All video clips used are from dissolve.com. See and license them here: http://www.dissolve.com/generic The original piece is published on McSweeney's: http://www.mcsweeneys.net/articles/this-is-a-generic-brand-video Narrated by Dallas McClain.

Nedenstående film for et energiselskab er det perfekte eksempel på en utrolig generisk brandfilm:

Suncor is Canada's leading energy company. We are helping make communities stronger, working on innovative solutions that benefit our environment, and building prosperity for all Canadians. Watch the video to see how, together, we can make a difference. Learn more at www.whatyescando.com

Og hvad angår casevideoer, er St. John's famøse 'Pink Ponies: A case study' et must see. Både for underholdningen - men også en reminder om ikke at bygge din næste casevideo på rygraden, så den ligner alle de andres:

In 2010 john st. took on its toughest challenge yet. Make Chelsea Bedano¹s birthday party a success in an already cluttered birthday market. The results were astounding. Credits Agency: john st.