This Is a Generic Brand Video is a generic brand video of "This Is a Generic Brand Video," written by Kendra Eash for McSweeney's Internet Tendency. No surprise, it's made entirely with stock footage. All video clips used are from dissolve.com. See and license them here: http://www.dissolve.com/generic The original piece is published on McSweeney's: http://www.mcsweeneys.net/articles/this-is-a-generic-brand-video Narrated by Dallas McClain.
Nedenstående film for et energiselskab er det perfekte eksempel på en utrolig generisk brandfilm:
Suncor is Canada's leading energy company. We are helping make communities stronger, working on innovative solutions that benefit our environment, and building prosperity for all Canadians. Watch the video to see how, together, we can make a difference. Learn more at www.whatyescando.com
Og hvad angår casevideoer, er St. John's famøse 'Pink Ponies: A case study' et must see. Både for underholdningen - men også en reminder om ikke at bygge din næste casevideo på rygraden, så den ligner alle de andres:
In 2010 john st. took on its toughest challenge yet. Make Chelsea Bedano¹s birthday party a success in an already cluttered birthday market. The results were astounding. Credits Agency: john st.