Det er ingen hemmelighed, at der er gået skrumpelever i den danske reklamebranche. Det kører ikke, som det har gjort. Er det mon virkelig stadig krisen?...

Uanset hvad, har Mike Monteiro fra Mule Design en pointe, når han siger "Fuck you. Pay me".

I foredraget herunder skærer han ud i pap, hvorfor du skal tage penge for det arbejde, du laver for dine kunder. Også selvom briefen pludselig svinder ind fra 360 graders kampagne til nedturshyldesvirper. Eller selvom kunden pludselig er ude med en serie printannoncer, der sjovt nok ligner dem, du har lagt op til.

Und dig selv at bruge lidt tid på Mike Monteiro:

Our speaker at the March 2011 San Francisco, CreativeMornings (www.creativemornings.com) was Mike Monteiro, Design Director, and co-founder of Mule Design Studio (www.muledesign.com). This event took place on March 25, 2011 and was sponsored by Happy Cog and Typekit (who also hosted the event at their office in the Mission). Mike's book "Design is a Job" is available from A Book Apart (www.abookapart.com/products/design-is-a-job) A big giant thank you to Chris Whitmore (www.whitmoreprod.com) for offering to shoot and edit the video. Photos were graciously provided by Rawle Anders (twitter.com/rawle42). The San Francisco chapter of Creative Mornings is run by Greg Storey (twitter.com/brilliantcrank). Follow us on Twitter at twitter.com/SanFrancisco_CM

Tak til Kasper Moll fra MediaCom for tippet.