In 2012 the German environmental organisation Oro Verde and its Danish sister organisation Forests of the World engaged urban trees to collect money for their families in the rainforest. When the worst storm in history ravaged Denmark in October 2013, it was time to engage the trees once again...

Ogilvy Danmark tog træernes parti efter stormen i oktober sidste år. For organisationen Verdens Skove fik Ogilvy en idé. En idé, der for en stund henledte danskernes opmærksomhed på træerne. Se hele casen i filmen ovenfor.