Det er et faktum, at om 50 år er halvdelen af verdens nulevende dyr udryddet.
Det er en vild tanke. Dyre-entusiast eller ej.

Og hvad pokker stiller man op?
Min kollega, Lukas Lund, fik en idé for WWF Danmark.

Filmene er fra Ogilvy Danmark og netop lancerede:

What does flirting look like in the jungle? Male gorillas can be rather charming. But what does it take to pick up a big, black and beautiful she-primate? Wild animals enjoying life in their natural habits and following their instincts is always a joy for the eye and the soul - reminding us of the beauty and diversity of our planet.

Who wouldn't love to enjoy these beautiful creatures perform their elegant moves in the rainforest? Stunning, charming and enchanting... Wild animals enjoying life in their natural habits and following their instincts is always a joy for the eye and the soul - reminding us of the beauty and diversity of our planet.

A rare sight! Amazing Siberian tigers enjoying the company of each other in their natural surroundings. Could this be love? Wild animals enjoying life in their natural habits and following their instincts is always a joy for the eye and the soul - reminding us of the beauty and diversity of our planet.

Care for a big soft hug from these fuzzy fellows? It hard not to be warmed by the sight of these cute polar bears enjoying each other on the ice capes... Wild animals enjoying life in their natural habits and following their instincts is always a joy for the eye and the soul - reminding us of the beauty and diversity of our planet.