BETC i Paris har lavet en ad-blocker - undskyld - et ad-filter for D&AD.

For som de siger hos BETC:
"We wanted to demonstrate that people don't hate advertising, they just hate bad advertising".

I stedet for helt at fjerne reklamerne på Youtube, gør ad-filteret, at du kun får de gode, Pencil-vindende reklamer. Smaaart:

The free browser extension that shows only the best ads. http://www.dandad.org/en/ad-filter D&AD has a gift for you: a browser extension that blocks annoying ads and replaces them with great ones. With the Ad Filter, you will be inspired by great ideas everyday, without even thinking about it. Enjoy !

Og så får du også OK GO's musikvideo. Bandet er kendt for spektakulære videoer - og er OK GO helt nyt for dig, skal du Youtube dem for at få mere guf!

Måske har du måbet over denne film mange gange, men ikke desto mindre er den perfekt at skyde en 'solskin-og-snart-Northside-om-ikke-andet-så-weekend-da'-fredag i gang på:

Check out the interactive version of the video at http://iwontletyoudown.com Buy the video here: http://smarturl.it/IWLYDVideo From the album Hungry Ghosts, out now in North America on iTunes: http://smarturl.it/HungryGhostsiTunes Pre-order in the UK: iTunes: http://po.st/GSPO Amazon: http://po.st/GSAmazon LYRICS: I won't let you down, no I won't let you down.

Geico har lavet et godt bud på en pre-roll.
Geico har forstået, at det handler om at bruge dén tid, brugeren er tvunget til at se på din reklame
- og ikke mere.

Men når nu skæbnen vil, at der ER mere tid at bruge af (til de, der bare ikke kan få pre-roll nok), så brug resten på en 'sjov-men-ikke-afgørende-for-budskabet'-måde.

Forsikringsselskabet Geico har løst det supersjovt her i kampagnen Unskippable Ad:

You can't skip this GEICO ad, because it's already over. Subscribe to the GEICO channel and get updates automatically! http://www.youtube.com/subscription_center?add_user=GEICO Don't thank us, thank the savings. GEICO's been saving people money for over 75 years. See how much you could save: http://on.gei.co/quote Connect with us on...

Det er det amerikanske bureau, The Martin Agency, som står bag.

You can't skip this GEICO ad, because it's already over. Subscribe to the GEICO channel and get updates automatically! http://www.youtube.com/subscription_center?add_user=GEICO Savings, bro. GEICO's been saving people money for over 75 years. See how much you could save: http://on.gei.co/quote Connect with us on...

You can't skip this GEICO ad, because it's already over. Subscribe to the GEICO channel and get updates automatically! http://www.youtube.com/subscription_center?add_user=GEICO Shavings? No. Savings. GEICO's been saving people money for over 75 years. See how much you could save: http://on.gei.co/quote Connect with us on...

God weekend!